Google announced the update in a blog post, claiming that it is "a great way to get real-time info when something is happening" and "another way for organisations and people on Twitter to reach a global audience at the most relevant moments."
|Tweets will be displayed in Google in a 'carousel' format (Image:Searchenglineland)|
It's felt that Twitter will be the main beneficiary of the new arrangement, with each tweet linking directly to Twitter to allow users to see the post in context and to explore the rest of the topic. It could well increase the importance of the site for those who aren't necessarily Twitter users, perhaps leading to new members registering. Twitter's user growth has stalled somewhat in recent months, with the microblogging site declaring a growth of only 4 million people in its last quarterly report.
Google actually had access to the social network's feeds until 2011, until this feature was 'switched off' by Twitter. This meant that Google had since had to manually insert tweets into its data in order for them to appear. Now, though, they will be fed straight into Google as they are posted, in a change which Twitter claims will make it "easier than ever to explore your interests across both Twitter and Google."
Twitter and Google's relationship has been under the microsope of late, ever since rumours began to circulate in April that the search engine giant was considering making a bid to buy Twitter - a rumour that added over $1.5 billion to the value of the social network. Twitter apparently will not earn directly from this new agreement but gain from increased levels of traffic.
Initially, this new service will only be offered to those searching in English in the United States on mobile devices - specifically on their browser in iOS, Android or the Google Search App. However, Twitter has promised desktop support in the coming months, and will also be extending the service to different languages.