Thursday, 17 July 2014

How Pinterest has become Buzzfeed’s new best bud

Pinterest is once again proving itself as the dark horse of social media.

Buzzfeed – one of the fastest growing media companies ever, has announced that much of its recent traffic growth has come from once source: Pinterest.


File:BuzzFeed.svg

If you still think that Pinterest is just a place for people to pick up interior decorating tips and share fancy cupcake topping ideas, then you most definitely need to think again.

A lot of brands are already winning at using Pinterest in their marketing efforts, despite the fact that it still hasn't fully rolled out paid advertising opportunities. Just search for some of your favourite well known retailers and chances are you’ll see several slickly-maintained, visually-lovely boards bursting with product. (And if you don’t, you should be!)

Pinterest has gone on to become Buzzfeed’s second biggest source of referrals, beating Twitter. Pinterest users have reacted particularly well to Buzzfeed’s highly viral content, most of which has humorous elements. Amongst recent insights, Pinterest found that of the 100 Buzzfeed stories that have the most traffic from Pinterest, 30% of all visits are to humorous content.

Buzzfeed hasn’t just given itself a pat on the back. They've have made sure they listen to their audience and their social media habits. The site stopped showing the “Tweet” button to readers who came from Pinterest due to the simple fact that it was never clicked on. Instead, they enlarged the size of the Pinterest icon and saw shares increase by a factor of ten.

Not on Pinterest yet? Get some boards, and get on board. 




Thursday, 10 July 2014

Made.com Turns Shopping into a Digital Experience

made team
Shopping has just got a whole load more digital.

Online Furniture retailer Made.com is attempting to 'connect the offline with the online' by installing technology that allows customers in its London showroom to digitally interact with its physical products. 

Using hand held tablets, shoppers are able to scan visual NFC tags to get more information about the item. This also creates a list of items they have shown an interest in. 

I'm not sure about anyone else, but for me this automatically sparks scenes of the American movie where a girl is trawling a department store frantically scanning everything in reach for her wedding wishlist. 


Consumers can then choose to receive the list via email, complete with links through to the website. Made.com have found the click through for this is around 45% - driving sales and enabling the company to gather invaluable digital data on its consumers. 
And they're not stopping there. Made.com is also investing in other technology in the form of a virtual reality app. The app allows users to virtually see how a piece of furniture would look in their space, before sharing it with their friends over social media or email.
Made.com UK country manager, Annable Kilner, says it's all about the consumer. "We're all about finding innovative tech tools that will help our customers to make a very informed purchasing decision."

Wednesday, 2 July 2014

Twitter launches mobile-app ads for marketers

Twitter is continuing its ad expansion by rolling out mobile-app install ads.
The app ads appear as a Twitter card (expandable tweet containing rich media) in a user’s feed and allow them to click through directly to Apple’s App store or Google Play to make a purchase.
The initiative has been in a trial process for the past month, with Twitter stating that the tests went well - hence the roll-out.
The money bit:
This is set to be a significant profit driver for Twitter as it aims to start making a profit. Yes – Twitter is still to make profit. Twitter will offer a new pricing model for advertisers based on cost-per-click-app, similar to the cost-per-click model favoured across the Internet. Twitter will charge advertisers only if somebody clicks through to the the Apple or Google stores, or if they launch an app from Twitter that has already been previously downloaded.
Will it work?
Mobile-app install ads have been a driving force for Facebook’s mobile ad business since they launched the idea back in 2012. Twitter is hoping to convince advertisers with a similar model, including powerful targeting capabilities to ensure ads reach the right audiences. These currently include the ability to target by factors including keywords, interests, and favourite TV shows.
What the Wall Street Journal say:
“Twitter’s trio of current advertising products have largely been text heavy [ie promoted tweets] but over the past year it has worked to show it has more range by building on its “card” technology… The mobile-app install ad could become the poster child of these efforts as Twitter continues to search for ways to increase advertising revenue for the long haul.”
If targeted as well as Twitter’s other ads, I can’t why a subtle smattering of Twitter mobile-app cards would damage user experience on Twitter. Most users have such a vast number of people they follow that well-integrated ad cards tend to blend seamlessly into the their ‘Twitter surroundings.’ As for advertisers, it’s another great way of using tailored marketing to reach the masses…



Monday, 30 June 2014

Facebook Emotion Study Hacks Newsfeeds

Have you felt down while using Facebook recently? Ever had the feeling that you weren't entirely in control of your own emotions?

Well, this could be why...

Facebook has carried out an experiment where they manipulated around 700,000 users' newsfeeds to see if they could affect their emotions.

The experiment, carried out over one week in 2012 has caused much debate about the ethics of such a study.

Facebook emotion study changes users' newsfeeds
@rafayhackingarticles.net
The experiment hid a percentage of 'emotional words' from users' newsfeeds without their consent or knowledge.

The reasons given were to test what effect this would have on their statuses or 'likes' they then posted or reacted to.

The study found that people's emotions were underpinned by what they saw. The researchers called this 'emotional contagion'.

The experiment has come under criticism for its failure to inform the users who were unknowingly involved.

Many researchers have spoken out against the nature with which Facebook carried out the experiment, saying it breaches the ethical guidelines for 'informed consent'.

Professor of Law at the University of Maryland, James Grimmelmann said: 'The study harmed participants because it changed their mood … This is bad, even for Facebook.'

One of the researchers involved in the study, Adam Kramer said in a blog post that he 'felt it was important to investigate the common worry that seeing friends post positive content leads to people feeling negative or left out.'

The news raises the discussion again about the importance of transparency online, and the political leaning of powerful sites such as Facebook. The Guardian neatly suggests that while it's agenda and priorities might be less obvious, as a gatekeeper of news and culture, Facebook and its algorithms are not neutral.

Find out more information on Facebook advertising

Thursday, 26 June 2014

Big Changes in Keyword Rankings – Is Google Making Changes to the Knowledge Graph?

A 94 degree MOZ forecast may not mean a lot to a lot of people, but to our Click Tap Media SEO specialist Jenni, it’s a pretty big deal.

Recent significant fluctuations on keyword rankings and an unprecedented forecast from MOZ – the SEO software tool, has caused our SEO team to try and uncover what exactly it is that’s going on.

Monitoring keyword changes across search engine ranking pages, MOZ then convert this into an ‘SEO forecast’. The average daily fluctuation is around 40 degree so as Jenni says – 94 degrees ‘is hugeeee!’ A fluctuation of this size is usually an indication of a major Google update.

So what’s going on? It’s not that easy to say as Google are yet to announce any changes, and the SEO community is unable to shed any definite light on it either. Luckily, we’ve got a pretty good idea what might be happening!

Our SEO Specialists believe that this turbulence is caused by Google making changes to the Knowledge Graph. (There seems to be no middle font on Blogger)...

The SEO Team continuously monitor any changes and development in the Google Search Results and they’ve recently reported some interesting results in the Knowledge Graph.

Annoyingly for Jenni and the team, everything is still pretty vague at the minute, but as Jenni states -because we’re so good at what we do, it won’t impact our Click Tap Media SEO services all that much anyway. And breathe.


As we know more, we’ll keep you updated!

Twitter Event in Salford Offers Insights

Today the Social Media Team at ClickTap Media attended the Twitter conference at the Lowry Theatre.

The #GrowWithTwitter event saw several speakers discuss future developments on the platform and how people, brands and companies can use the site more effectively.

Social media app icons on a smartphone

A few interesting facts were revealed during the event. The first is that one billion moments appear on Twitter every two days.The second being that 80% of Twitter usage happens on mobile devices.

If there was ever any doubt as to whether people live their lives through mobile phones, all bets are now off.

The relevant point that was noted on the back of these two stats, (one that is kind of obvious on second thoughts, but benefits from being reaffirmed) is that Twitter is live, public and conversational.

Twitter's director of sales, Don O'Leary discussed the real-time nature of the platform and how brands can capitalise on this to engage with more followers.

When realising, 'what happens in the real world, happens on Twitter' he talked about how we can start to harness the power of Twitter with to-the-minute conversations, which makes our Twitter activity, current and socially relevant. 

By thinking about what people are doing each day and reacting accordingly, we can tap into things that are common to millions of Twitter users.

By preparing your social media creative and strategy before events such as the Brazil World Cup or Wimbledon, you can seamlessly align your brand to important cultural moments as they happen.

For example, there were 3.2 million Tweets sent at the moment when Andy Murray won Wimbledon last year. So far, there have been over 150 million Tweets sent during this year's World Cup in Brazil - we're not even at the knockout stages yet.

If you can start planning your social media activity in relation to certain points during these events, you can easily add real value to your brand or business with a few simple Tweets.

So let's get hashtagging!

Find out more about social media here


Wednesday, 25 June 2014

Google Glass arrives at Click Tap Media HQ!

We’ve had a rather special delivery arrive for the Click Tap Media this afternoon – in the shape of the gadget of the year… Google Glass.

We are now the proud owner of a pair of the most talked about specs in history! Only released in the UK yesterday, the glasses deliver smartphone information into a floating screen above the right eye, and are used to display app information.

MAG CEO Lee Dentith modelling Google Glass
Google Glass is still currently a prototype and is only being targeted at developers whilst Google continue adapting it for wider consumer use.

Our Google Glass arrival is the just latest addition to Click Tap Media’s state of the art resources. We also recently acquired Gaze Point’s eye tracking software, which enables us to observe and analyse eye gaze to enhance design and usability. This is proving an invaluable tool for our web development team, as well as graphic designers.


We don’t like to boast, but Google Partner + Google Glass + Gaze Point = pretty exciting times in the Click Tap Media office!