Friday, 3 July 2015

A Recap of the Week's Digital News

It’s been a busy week in the world of digital with some of the major social networks making changes to their features. Snapchat has changed one of its most well know features, allowing users to only have to tap once to view videos rather than hold down their finger throughout the duration. As well as this, in their update, they have stepped up their security, making it more difficult for hackers to view user’s content.

Another big update has been Facebook’s logo. Although the changes were minor, the social network giant has changed their logo design slightly to appear more modern. The iconic logo has been the same since the launch in 2005 and the changes aim to refresh the look and feel of the company.

Instagram’s popularity keeps growing as the most liked photo on the site reached 2.6 million thanks to model and reality star Kendall Jenner. Unsurprisingly, the title was previously held by the self-titled ‘selfie queen’ Kim Kardashian which was a picture of her and Kanye West on their much anticipated wedding day.  

The world of digital has no limits and this week proved it as MasterCard are set to trial new selfie passwords. Once users are on the app, they will be prompted to choose an option of either fingerprint I.D or facial recognition. If users select to pay via facial recognition, then they will be instructed to look at the phone they are holding directly, blink once, then the payment is authorised and the transaction is compete. MasterCard have partnered with Apple, Blackberry, Google, Microsoft and Samsung as well as two, unnamed banks. Depending on the feedback given, the feature will be available shortly to all users. 

For information on all of our digital services, contact Click Tap Media.
weekly round up digital news

Friday, 26 June 2015

Can Buzzfeed's Success Be Copied?

buzzfeed content
Buzzfeed has managed to go from strength-to-strength online with blogs and quizzes packed with gifs, harnessing endlessly shareable content and pushing it out across social media to be shared, retweeted, liked and favourite by their followers and friends. The success of Buzzfeed flies in the face of what Google’s algorithms consider good content – the pieces lack originality, often lifted word for word from sites like Tumblr, Twitter, Reddit and Imgur, and contain very little text in favour of culturally relevant gifs, failing to meet the SEO standards set by Google. Despite this, Buzzfeed manages to draw 200 million visitors to its site each month.

Looking at the success of Buzzfeed, brands must wonder if the recognisable Buzzfeed style could work for their content output.  Buzzfeed works so well because it is on trend, not breaking news but churning out content from other sites to a larger audience. To replicate this a company would need a team of researchers and content writers pouring over sites like Reddit and finding a way to make the content relevant to the brand. The success of Buzzfeed’s articles and quizzes, particularly across social media, are their focus on the reader. The top quizzes at time of writing were ‘Can We Guess Your Age Based On The Words You Use?’, ‘Can We Guess Your Personality Based On What You Hate The Most?’, and ‘Can We Tell If You Are Hot Or Cute?’ – all focus on the reader and what relates to them. Before you attempt to ‘Buzzfeed’ your content you need to ask yourself if you can really make that many lists relating to the community who purchase your products.

Content on Buzzfeed works well in the short term, but the lack of substance in the copy means that there is no long-term traffic to the pages – the Buzzfeed style may work for Buzzfeed, but other brands would struggle to emulate their success and could damage the flow of traffic to their website at the same time. If your company needs help with content and SEO get in touch!

Tuesday, 16 June 2015

The Rise of the Emoji

Being lost for words is a thing of the past. With more than 8 out of 10 of us regularly using emoji to communicate, ‘face with tears of joy’ and ‘speak no evil monkey’ are just two of the icons bringing a whole new meaning to the phrase, ‘a picture speaks a thousand words’.
With news today that British company Intelligent Environments has launched an emoji system to replace the traditional Pin code commonly used for online banking; we decided to take a look back over the rise of the emoji.
The first emoji was created in 1999 by Japanese software designer Shigetaka Kurita, after Kurita set himself the task of developing icons to portray the whole spectrum of human emotion. This quickly led to the birth of the emoji.
Just as teenagers (and adults) across the globe were getting more imaginative with their email smiley face exchanges - :’D – the emoji was lying in wait.
In 2007 Google partnered with one of Japan’s telecom carriers and decided to adopt the emoji for Gmail. Since then, emoji has gained momentum to become, as we hear today, the potential future of online banking log-ins.
Nowadays social media is rife with people expressing themselves, their actions and their picture descriptions through the use of emoji. Instagram recently took note of their users’ emoji preference by enabling people to hashtag their emoji. Users can now easily find other users who are feeling as ‘un-amused face’ as themselves.
With emoji popularity having risen exponentially over the past 12 months, it’s not just Instagram that has been made to up its game. Brands are also using emojis as a way of communicating with their millennial audience. As well as showing that as a brand, they’re on the same wavelength as their audience, emojis have also given brands the opportunity to share their message to an even wider audience thanks to the elimination of language barriers. Brands using emoji as part of their marketing and communication efforts include Oreo, Budweiser and Peta.
It doesn’t stop there. Emoji-speak versions of Shakespeare plays have been created, and Moby Dick has painstakingly been translated into emoji language. Andy Murray even marked his wedding day last year by tweeting the whole day’s events into an emoji summary.  
However, the rise of the emoji hasn’t been without controversy. Apart from the confusion it can cause between parents and the younger generation (my dad once tried to tell me he was in a hammock by sending me a pig emoji followed by a cup of coffee emoji), the aubergine symbol has recently made the press for being used in unsuitable ways, and two men in America were arrested for sending threatening emoji messages over Facebook.
Despite these minor blips, it seems like the emoji is here to stay. As the number of smartphone users across the world hurtles towards the 2 billion mark and claims arise that digital banks have expressed interest in the emoji Pin code, it looks like it’s going to be a ‘smiling face with smiling eyes’ kind of future for the emoji.

Monday, 8 June 2015

Mobilegeddon: The Real Impact

After giving a couple of months’ notice, Google finally updated their search engine ranking algorithm on the 21st April to factor in whether a website is mobile friendly. The update came as no surprise, as Google had previously revealed that 60% of traffic to the search engine giant came from mobile, yet companies still worried about how their ranking would be affected by the updates. #Mobilegeddon was trending on Twitter and Facebook on the day of the change, with the weighting of ranking factors being unclear, making the severity of the changes unpredictable for content writers, website managers and those working in SEO. 

Google favours mobile friendly websites
The first reports of the after-effects are starting to emerge, with Koozai, Search Engine Roundtable, and Stone Temple recording varying results from their surveys. Of the thousand responses to Search Engine Roundtable’s survey, only 11% noticed a change in website traffic, and 65% of respondents noticed no change. This is in contrast to Koozai’s results, where 41% of responding businesses saw a drop in ranking of at least 3 places, and in some cases saw up to a 50% drop in website traffic as a result. A staggering 12% weren’t even aware if their website was optimised for mobile. Stone Temple took a different approach, measuring the changes in URL rankings rather than reaching out to small and medium-sized businesses. They found that ‘twice as many non-mobile friendly URLs lost ranking as gained after #mobilegeddon’, though acknowledged that the changes weren’t as dramatic as the name ‘mobilegeddon’ suggests. 

Google’s ranking algorithm reviews at least 200 factors to determine a website’s worth, with relevancy of domain name, freshness of content, optimised images and reputation of the website owner all contributing towards the value of a URL in search engine rankings. In order to gain the best rankings for your website you need to be willing to invest time and resources into regular updates and detailed, useful and relevant content which will appeal to your target market. Bounce rate could also be a factor in determining your website’s Google ranking, so it is imperative to make your site easy to navigate and interesting to your readers. It is important that any content you create is interesting and useful for your consumer, and not just what you want to write about. If you put the time into crafting great content, with optimised images, videos, and infographics then you will see an improvement in your rankings. Utilising social media and linking back to new content can create repeat traffic and improve your company’s reputation, whilst social media accounts will also benefit from the creation of new and interesting content to share. 

google algorithm updates

Here at Click Tap Media our expert teams can offer a range of services, from website design to PPC, SEO, content writing, and social media management to improve your website’s online reputation and tick the boxes of Google’s algorithm. Get in touch to find out how your site could benefit from our services. 

Friday, 5 June 2015

A Recap of the Week's Digital News

It's been another busy week in digital, with new advertising news from Pinterest and Instagram, updates to Google results, and a new version of Facebook making headlines. Twitter took off with the hashtag #CallMeCaitlyn after Caitlyn Jenner, formerly Bruce Jenner, revealed her new name on the cover of Vanity Fair, and not long afterwards she was breaking Twitter records for the fastest account to reach 1 million followers - a title held by Barack Obama for just two weeks! For the full recap of what's been happening this week check out our handy infographic! 


Friday, 29 May 2015

2015 Internet Trends Report Released

A highlight in the digital calendar each year, US venture capitalist Mary Meeker has delivered her annual Internet Trends report. Focusing on the top trends of digital and mobile, the report always makes for interesting reading for those involved in digital advertising. 

Mary Meeker Internet Trends Report
Mary Meeker's annual report is highly-anticipated each year
This year's findings revealed that mobile internet usage is continuing to grow at a rapid rate, with the number of users accessing the web on a mobile device around the globe up by 23% from 2014 to a huge 2.1 billion. 55% of mobile data traffic was also attributed to video, showing the increasing importance of the medium to the industry.

Mobile advertising in particular continues to go from strength to strength, growing 34% as a whole year-on-year, while desktop digital advertising grew by just 11%. 

There have also been some interesting social media results announced, with Snapchat in particular one of the major success stories of the last year. The picture messaging app now has 100 million daily active users, generating 2 billion video views each day - now half the number of those viewed on social media giant Facebook. 

There's also good news for those involved in the e-commerce industry, with the $300 billion in online spending last year accounting for 9% of all retail sales - to put this into perspective, e-sales represented less than 1% of retail revenue back in 1998. E-commerce giants Alibaba and Amazon, incidentally, now have over $450 billion worth of online merchandise on their platforms combined. 

You can view the highly-anticipated informative report - which is now in its 20th year - in full here.

Thursday, 21 May 2015

Google Partners with Twitter to Include Tweets in Searches

Internet giants Twitter and Google have formed a new partnership, allowing tweets to appear directly in Google searches. By adding these real-time updates into search results, tweets about a popular trending topic or hashtag will be displayed alongside the usual lists of websites and news articles.

Google announced the update in a blog post, claiming that it is "a great way to get real-time info when something is happening" and "another way for organisations and people on Twitter to reach a global audience at the most relevant moments."

Twitter Google Tweets Search Engine Results
Tweets will be displayed in Google in a 'carousel' format (Image:Searchenglineland)

It's felt that Twitter will be the main beneficiary of the new arrangement, with each tweet linking directly to Twitter to allow users to see the post in context and to explore the rest of the topic. It could well increase the importance of the site for those who aren't necessarily Twitter users, perhaps leading to new members registering. Twitter's user growth has stalled somewhat in recent months, with the microblogging site declaring a growth of only 4 million people in its last quarterly report.

Google actually had access to the social network's feeds until 2011, until this feature was 'switched off' by Twitter. This meant that Google had since had to manually insert tweets into its data in order for them to appear. Now, though, they will be fed straight into Google as they are posted, in a change which Twitter claims will make it "easier than ever to explore your interests across both Twitter and Google."

Twitter and Google's relationship has been under the microsope of late, ever since rumours began to circulate in April that the search engine giant was considering making a bid to buy Twitter - a rumour that added over $1.5 billion to the value of the social network. Twitter apparently will not earn directly from this new agreement but gain from increased levels of traffic.

Initially, this new service will only be offered to those searching in English in the United States on mobile devices - specifically on their browser in iOS, Android or the Google Search App. However, Twitter has promised desktop support in the coming months, and will also be extending the service to different languages.