Despite the decline in printed newspapers, The Guardian has reported that it is set for its biggest rise in annual revenues since the financial crisis, thanks to digital revenues.
There has been much debate recently over the future of print journalism, and this recent news is set to reopen the discussions as to which route newspapers should follow to best fit the change in trends.
The Guardian opted to choose a free, advertising-funded website, whereas the Daily Telegraph decided to choose paid online subscriptions.
Andrew Miller, chief executive of Guardian Media Group said sales were expected to have risen at least 5 percent in the last financial year thanks to their decision to use digital advertising:
“People are buying our digital display and paying a premium,” he said. “The model that we’re following is definitely working for us.”
What appears to be happening is that newspapers are now trying to find a medium that will benefit finances but also please readers. The Guardian is currently considering introducing paid-for memberships, whereas The Times is now opening up its homepage to non-subscribers.
The full story can be found on the FT website here.