Consumer shopping habits have seen a massive shift over the recent years from in store to online, and the predictions for online Christmas sales show that these trends are only increasing over time. A massive £636 million is predicted to be spent online on Christmas Day, with a further £748 million estimated to be spent online on Boxing Day. The Christmas season is known at the Golden Quarter in retail and it’s easy to see why, with Manic Monday – 8th December – and images of weekend rushes in stores featured on the news retailers can make a huge profit before the Boxing Day sales hit. Surprisingly, despite the huge amount of spending predicted on Boxing Day online alone, Black Friday seems to have overtaken Boxing Day as the busiest day for retailers.
Social media has also had an impact on consumer purchasing habits. A survey of 3000 people found that just under two thirds said that recommendations from friends and family on social media influences their Christmas gift purchases the most. The power of an online brand is becoming increasingly more influential, with Amazon reviews and blogger recommendations more important than magazine articles for purchases. Facebook has come out on top, with 59% of consumers saying it is the most influential social media platform for holiday purchases. However this may be due to Facebook having far more users than other social media platforms. Platforms like Pinterest and Instagram, offering a far more visual experience, are incredibly effective for increasing brand awareness and product ranges for aesthetically pleasing brands and products.
What social media platforms inspire your gift purchases? Let us know at @clicktapmedia