Forget getting your kids to write their Christmas list – apparently that was so 2013. This Christmas it’s all about the digital wish lists.
Straight off the back of its multi-million pound transformation, Argos has created a Santa List app as part of its Christmas strategy.
Aimed at three to seven year olds, the Santa List allows children to choose gifts from over 3,000 products – all divided into themed sections. The app then allows them to drag their choices onto a mood board which can be customised with digital stickers and drawings.
Admittedly, seeing children flicking through an Argos magazine and cutting out toys for their Christmas list is pretty dated now anyway, but any children planning on doing that this year may find themselves swiping instead of snipping.
The list can then be ‘sent’ to the North Pole, with a duplicate email also landing in parents’ inboxes.
While this idea may bring trepidation into the hearts of some parents – Argos have cleverly alleviated the risk of an extremely expensive shopping list by allowing parents to set limits on the price or number of items that a child is allowed to select.
The app has been available on iOS and Android since late last month, although it’s now that Argos are significantly ramping up their digital, email and PR campaign to encourage downloads.
Argos’ head of digital innovation, Neil Tinegate explains the concept:
“The Argos catalogue has been part of Christmas for over 40 years, and as digital technology increasingly becomes part of everyday life, we wanted to channel the fun and excitement of wish list making with the Argos catalogue into a digital format"
“We’ve been really excited with how people have taken to it. So whether we carry on and do something with this in another guise, like around birthdays and other events, is up for discussion. We’ll take a lot of learning from it but the early signs are really positive,” he added.
We’ll be interested to see which brands, if any, follow suit…
Have you tried the app? Do you think it’s a good initiative? Tweet us your thoughts to @clicktapmedia