Buzzfeed – one of the fastest growing media companies ever, has announced that much of its recent traffic growth has come from once source: Pinterest.
If you still think that Pinterest is just a place for people to pick up interior decorating tips and share fancy cupcake topping ideas, then you most definitely need to think again.
A lot of brands are already winning at using Pinterest in their marketing efforts, despite the fact that it still hasn't fully rolled out paid advertising opportunities. Just search for some of your favourite well known retailers and chances are you’ll see several slickly-maintained, visually-lovely boards bursting with product. (And if you don’t, you should be!)
Pinterest has gone on to become Buzzfeed’s second biggest source of referrals, beating Twitter. Pinterest users have reacted particularly well to Buzzfeed’s highly viral content, most of which has humorous elements. Amongst recent insights, Pinterest found that of the 100 Buzzfeed stories that have the most traffic from Pinterest, 30% of all visits are to humorous content.
Buzzfeed hasn’t just given itself a pat on the back. They've have made sure they listen to their audience and their social media habits. The site stopped showing the “Tweet” button to readers who came from Pinterest due to the simple fact that it was never clicked on. Instead, they enlarged the size of the Pinterest icon and saw shares increase by a factor of ten.
Not on Pinterest yet? Get some boards, and get on board.