Wednesday, 23 April 2014

Click Through Rate on Facebook ads is up 160%

The social media giant, Facebook has recorded a double-digit increase, quarter-over-quarter. Click through rate (CTR) increased by 20% and ad impressions by 41%.

New algorithm changes to the site mean that growing your business organically and marketing your brand on Facebook is easier using paid ads and boosted posts. And, Facebook's revenue is increasing as a result of implementing the changes.

Revenue per visit (RPV) coming from Facebook grew by 2% in the same period, while Twitter declined by 23% and Tumblr by 36%.

Facebook click through rate on ads is up 160%
The figures from Adobe’s Social Media Intelligence Report are based on 260 billion Facebook ad impressions, 226 billion Facebook post impressions, 17 billion referred visits from social networking sites, and 7 billion brand post interactions including comments, likes and shares.

Facebook’s ad CTR increased by 160% YoY and 20% QoQ. Facebook video plays increased 785% YoY and 134% QoQ. This is almost exclusively because of Facebook’s decision to implement auto-play in users’ news feeds.

Posts with images provide the highest engagement rate. Posts that include links also rose 167% quarter-over-quarter and 77% year-over-year. In comparison, text-only Facebook brand posts lose share and engagement. Facebook is now giving more weight to visual content in news feeds and businesses need to adhere to this trend. 

With regards to timing your Facebook output each day, one quarter of videos uploaded to the site are played on a Friday and almost 16% of post impressions also happen on a Friday.

On every social channel other than Facebook, revenue referred to retail sites dropped quarter-over-quarter.

Even though Pinterest overtook Facebook for UK referral revenue in Q4 2013, according to a previous report by Adobe, Facebook is now back on top.

Find out more about marketing with Facebook.

Thursday, 17 April 2014

The History of Digital Marketing (As Told By Click Tap Media's Google Squared Graduate)

At Click Tap Media we pride ourselves on innovation, and as such are delighted to announce that one of our Digital Account Executives - Tom Sinclair, has recently completed the Google Squared Online Certificate in Digital Marketing, and with it, produced this impressive infographic on A History of Digital Advertising.

Consisting of weekly webinars, the Google Squared course is taught over six months, featuring high profile guest speakers to provide students with desirable skills to make it in the cutting edge of the digital world.

To qualify with the Google and IPA-endorsed certificate, Tom helped design and produce this infographic which illustrates just how the evolution of digital media has disrupted and changed consumer behaviuor - including the effect this has had on brands' marketing strategies. 
From back in 1978 with the first recorded example of digital marketing - when D.E.C sent the first email advert, to modern day where over 294 billion emails are sent each day, the report highlights just how far the digital world of marketing has come. Did you know, for example, that it's been seven years since Search Engine Optimisation (SEO) came onto the scene?

1994 saw the introduction of online banner ads, which resulted in an average 40% click-through rate. The launch of Google Adwords in 2000 soon changed that - shifting spend away from display and causing Google to surpass $50 billion revenue in 2013.

The infographic then looks at the future of Digital Marketing - taking into consideration the development of technology such as Google Glass and Programmatic Marketing Platforms, and the prediction that by 2018, global internet media spend will overtake TV...

Click here for more information on Google Squared Online Digital Marketing Course. 

To find out how you can benefit from Digital Marketing, get in touch with Media agency Group's digital experts at Click Tap Media

Infographic reproduced with thanks to Google Squared Online Group 3:
Tom Sinclair
Emma McHale
Gregory Power
Mai Mackey
Ross MacPhee
Charlie Davies
Jack O’Donoghue

Wednesday, 9 April 2014

You Still Have a Mild Case of Google Penguin...

Ever worried that you've got a mild case of Penguin? Or do you have no idea what we're talking about?

Let's explain. Last month we blogged about Google's continuing crack-down on back links and paid links by issuing blog post "reminders".

It seems that Google's quest is still ongoing, and has taken a slightly more personal-twist.

You may be aware of the Google Penguin - a Google algorithm update that was announced in 2012 as a method of penalising sites who naughtily manipulated the number of links directing to their page in order to artificially increase page ranking.

Now it appears that one webmaster has been hit not only by the Penguin, but also by Google's very own Matt Cutts. @chipnicodemus received a tweet from Google's head of webspam, recommending that he continue cleaning up his backlinks due to having a 'mild case of penguin.'

The tweet seems to be in response to an ongoing Twitter conversation between the pair, but goes to show that there are in fact differing degrees of Penguin.

Need help with link clean up or Google Penalty recovery? Contact Click Tap Media for help with all your back link removal issues.

Monday, 7 April 2014

Game of Thrones... Social Media-style

It's the day that Game of Thrones fans have been waiting for; the day when the award winning HBO drama continues on Sky Atlantic for its 4th series.

Whilst the Game Of Thrones battles are slightly more intense than the rivalry between our favourite social media sites, the clever folk at Hootsuite haven't let that stop them re-imagining the opening title sequence with a distinctly Twitter-twist. As big GoT fans, Hootsuite stated their reasoning for the video as: "After all, uniting warring kingdoms is a story we know a thing or two about.." 

Their #GameofSocial features geometric buildings emerging section by section, with each of the kingdoms having characteristics and features unique to the social network they represent - from Google’s YouTube coliseum to the big job market of LinkedIn. (There are also a few Easter eggs hidden in there for good measure)... 

Watch "A Game of Social Thrones" below:

Tesco begins trialling iBeacons

As part of an experiment with a store-specific app, Tesco have begun the testing in its store in Chelmsford. The retailer will hold off using the beacons for marketing purposes until customers have become more familiar with the technology.
Senior group marketing manager for mobile at Tesco, Mark Cody said that a beta version of the Tesco’s MyStore app is trialling iBeacons but is being carefully delivered to ease customers into the new product and avoid scarying them.

The MyStore app will be tailored to the store the customer is in. With the app, they can build shopping lists and, when in-store, be told the precise location of products on their list. Just by clicking a button on their phones.

Cody suggested that despite the potential of such an app, customers won’t be interested if it’s difficult to use.

Cody said that the company will begin to truly understand mobile as a "new breed of people" come into the business.

"Lack of expertise is a big challenge, not just in our company, but a lot of agencies don’t get it. They claim they do, but if you scratch the surface they don’t," he said.

He suggested that within 12 months the company will "do something" in the mobile vouchering space and believes technology will enable retailers to do "lots of cool things".

He explained: "So in the future, can we pay with our watches as we walk out the store? Probably."

Thursday, 3 April 2014

Google says: ‘Stop worrying about the year of mobile’

Google's European vice president of business and operations, Matt Brittin says that the industry should just get on with winning instead of worrying about mobile.

He said that the debate around whether 2014 was the ‘year of mobile’ gets in the way of businesses adapting to the new customer. Speaking at Advertising Week Europe, he said:

“We all know we are on mobile devices and we all can see the way the world is going. We’ve been saying at Google for a long time ‘mobile first’ and I think there’s a question now which is ‘should you just be mobile only?’”

He discussed the view that multiple platforms slow companies down and they should consider starting out, only on mobile.

Brittin said that the challenge for large companies is to keep up with how fast mobile moves.

“If big can get fast, then it can really win, because big brands that have got real resonance with consumers can deliver on a promise consistently in lots of different settings and can be really successful.”

He went on to talk about digital and online opportunities in the UK, suggesting that in term of music, gaming content and editorial, the nation is most creative when acting globally.

“Do we want to stand on this platform that we built for ourselves, [the internet] look down at the view and slowly drift off into irrelevance? Or do we want to stand on that platform and say, ‘oh look there’s China, and jump in with both feet?’

“That’s the challenge for us in the UK – if not now, when are we going to do that? And if it’s not you in this room who’s going to do that, who is going to lead that change?”

Monday, 31 March 2014

Gmail Promotions Tab Revamp Aims to Win Back Advertisers

For about a year now, advertisers sending emails to Gmail accounts may feel like they've had their noses pushed slightly out of joint thanks to Google's inbox rules and restrictions aimed at "empowering users".

But now it appears Google are trying to win the hearts of both their users and advertisers with an overhaul of their "Promotions" tab in regards to email marketing. 

Last Summer, Google announced a tabbed inbox - placing advertiser emails in a Promotions tab, and regular emails staying in the "Primary" tab. This, somewhat unsurprisingly, put the jitters up many advertisers. It caused clothing brand Gap to actually email customers and directly ask them to change their settings to ensure that future Gap emails landed in the Primary tab.

This week, Google have announced the latest change to the Promotions tab, which sees a new, visual grid layout of emails. The promotional mail sent to inboxes features an image of the advertised product, alongside the company logo and a brief synopsis of the content, in an initiative that Google describes as enabling users to: "quickly pick out the deals and offers that interest you most" and "to help you find what you’re looking for faster".

Gmail outline all the details of how the emailing works over on their developer site.

Not only does the grid layout 'help' Gmail users by displaying relevant and engaging adverts, it also allows advertisers to display their products in a much more attractive way - encouraging click-through and not making them feel like they've been tidily tucked away in a spam bin.

The grid layout is currently still part of a trial, which users can sign up for and opt out of if desired.
Got thoughts on the new layout? Let us know below.