In a recent survey by the American Customer Satisfaction Index, Pinterest has ranked highest for customer satisfaction, with Facebook and LinkedIn trailing miserably at the bottom. Twitter didn't pull in much better either, ranking third from bottom.
"[Pinterest] has made steady gains with pinners over the past three years, but improved features and search functions now push Pinterest to the top of the social media category for the first time," the ACSI said in a statement.
So what's going wrong?
The survey suggests that ads and privacy are two major concerns for users. It's worth bearing in mind that this study was conducted before the whole Facebook psychological experiment scandal.
Ads, or promoted pins, are yet to roll out globally across Pinterest, and the company are not shying away from telling people how they're going to make sure these are integrated seamlessly when it inevitably comes to fruition. Pinterest is also regarded by many as the new kid on the block, in contrast to sites like Facebook where users are becoming somewhat disenchanted. Facebook is also seeing its younger users flock from the site to other networks such as Instagram and Pinterest.
However across the board, user satisfaction as a whole has grown year-on-year. Pinterest climbed 6 percent to 76 and Facebook rose 8 percent to 67. Instagram, Reddit and Tumblr are all level pegging on 73 percent, while Wikipedia dropped 5 percent to 74. Google+ remained the same at 71, after falling 9% last year.