Consisting of weekly webinars, the Google Squared course is taught over six months, featuring high profile guest speakers to provide students with desirable skills to make it in the cutting edge of the digital world.
To qualify with the Google and IPA-endorsed certificate, Tom helped design and produce this infographic which illustrates just how the evolution of digital media has disrupted and changed consumer behaviuor - including the effect this has had on brands' marketing strategies.
1994 saw the introduction of online banner ads, which resulted in an average 40% click-through rate. The launch of Google Adwords in 2000 soon changed that - shifting spend away from display and causing Google to surpass $50 billion revenue in 2013.
The infographic then looks at the future of Digital Marketing - taking into consideration the development of technology such as Google Glass and Programmatic Marketing Platforms, and the prediction that by 2018, global internet media spend will overtake TV...
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Infographic reproduced with thanks to Google Squared Online Group 3: