Launching in 2006 by then-student Jack Dorsey, Twitter shot to the mainstream media's attention at the 2007 SXSW interactive festival. It has, of course, gone from strength to strength since, escalating from a few thousand users to 175 million by 2010, and is currently home to an incredible 232 million tweeters. From industry experts and politicians to sports stars and businesses, the whole world has fallen in love with that little blue bird and its micro-blogging updates.
But Twitter isn't just a way to stalk your favourite celebrities or catch up on the football scores - it has become one of the most important social media marketing tools out there for brands all over the world. Twitter tapped into the world of advertising for the first time back in April 2010 when it introduced 'promoted tweets,' which are purchased by brands in order to reach a wider group of users. It's proven to be a genius move by the San Francisco-based company, as Twitter's ad sales have grown 97% year on year.
Social media marketing is more important than ever for brands who want to move forward and progress, and Twitter in particular offers amazing opportunities for real time marketing which can set your company apart and get everyone talking about you.
One of the greatest examples of this is without doubt Oreo's "you can still dunk in the dark" tweet which came within minutes of Superbowl 2013 - watched by millions around the world - being plunged into darkness due to a power cut. By jumping on one of Twitter's most-discussed trending topics, Oreo gained 15,000 retweets, 8,000 new followers and 16,000 more entries into a competition it was running at the time.
There are, of course, even more recent examples of Twitter's real-time marketing potential being utilised. Take today's effort from Lidl, for example: the supermarket chain issued this humorous tweet (below) to take advantage of the news of Zayn Malik's departure from boyband One Direction, which has dominated social media over the past 24 hours (although some heartbroken teenage girls may not have seen the funny side.)
#Awkward - looks like we'll just have to knock a 1/5 off too. #AlwaysInOurHeartsZaynMalik #ByeZayn pic.twitter.com/pModTQMow7Twitter has crammed a lot into its nine years of existence, and it shows no signs of slowing down. Since acquiring Vine in 2012, Twitter has shifted much of its focus towards video content, and with continuously developing relationships with streaming services Meerkat and Periscope, who knows what the unique platform will be able to offer marketers in the near future.
— Lidl UK (@LidlUK) March 25, 2015
Happy Birthday, Twitter, and here's to many more.
If you'd like to know what Twitter could do for your brand, get in touch with Click Tap Media's expert social media team today!