This big story this week was that digital ad spend rose by 16% in the last nine months. Spending on digital advertisements in the US has increased 16 per cent or grown by $3bn since last October.
Also this week, Google made a big change in the way users use their services. Previously, users needed to have a Google+ account to be able to use YouTube and leave comments on videos. Additionally, Google plan to move elements of Google+ Photos into the new Google Photos app, and is set to add location sharing into Hangouts and their other apps.
Social media users are no longer excused from copyright as this week Twitter introduced a clamp down on users re-using copyrighted jokes. The social media platform has employed a team of administrators to determine the validity of removal requests, deleting or removing posts which are deemed to have violated copyright.
Facebook further proved their dominance as their company Instagram is set to see their worldwide mobile ad revenues rise to 2.81bn by 2017, more than doubling their earnings this year. This will mean they overtake Google and Twitter.
Motorola this week aimed to increase their position in the smartphone market as they introduced the next generation Moto G and two more advanced version of Moto X, Moto X Style and Moto X Play. Moto X Play offers more than a day of battery life and Moto X Style is credited for its sleek look.
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