Friday, 31 July 2015

This Week Digital Ad Spend Shows its Dominance

This big story this week was that digital ad spend rose by 16% in the last nine months. Spending on digital advertisements in the US has increased 16 per cent or grown by $3bn since last October. 

Also this week, Google made a big change in the way users use their services. Previously, users needed to have a Google+ account to be able to use YouTube and leave comments on videos. Additionally, Google plan to move elements of Google+ Photos into the new Google Photos app, and is set to add location sharing into Hangouts and their other apps.

Social media users are no longer excused from copyright as this week Twitter introduced a clamp down on users re-using copyrighted jokes. The social media platform has employed a team of administrators to determine the validity of removal requests, deleting or removing posts which are deemed to have violated copyright. 

Facebook further proved their dominance as their company Instagram is set to see their worldwide mobile ad revenues rise to 2.81bn by 2017, more than doubling their earnings this year. This will mean they overtake Google and Twitter.

Motorola this week aimed to increase their position in the smartphone market as they introduced the next generation Moto G and two more advanced version of Moto X, Moto X Style and Moto X Play. Moto X Play offers more than a day of battery life and Moto X Style is credited for its sleek look.

For information on all of our digital services get in touch!


Monday, 27 July 2015

How Can Twitter's Advertising Capabilities Improve Your Online Presence?

As Twitter unveils its new events calendar feature for advertisers, we look at how advertising on Twitter can improve your online presence. 
Twitter has been offering companies the chance to advertise on the social media platform since 2010, and has extended its offering over the years to target engagement, website clicks/conversions, new followers, leads and app installs/engagement. With 284 million monthly active users, Twitter advertising is a great way to extend awareness of your brand. A huge benefit of advertising on Twitter is that you aren’t charged unless your objective is met, so for example - if you promote a tweet it may reach thousands of users, but you won’t be charged until a user engages with the tweet (though if you target properly you won’t be reaching thousands of users before seeing results!) The variety of campaign objectives on offer allows companies to improve all aspects of their Twitter profile, as well as sourcing leads, sales and app downloads from their chosen target audience.

The sophisticated targeting options on Twitter allow advertisers to be incredibly specific or reach a huge audience, depending on their campaign objectives and budget. You can target from general attributes – gender, location, language and device used – to very specific areas, such as followers of other Twitter accounts, interests and behaviours. Ads which target users who will actually connect with a brand can prove invaluable, with Twitter quoting that of relevant followers, 70% provide free advertising through retweets, and 43% will make multiple purchases in the future. It is therefore key that you target groups who will engage with your content and brand, and not a group you think should be interested in your online offering. 

The new event calendar feature promises to be extremely useful for advertisers, who can now plan campaigns around upcoming events with the previous year’s data on hand. This data shows breakdown of total reach, gender and device, plus Twitter highlights to show which type of posts performed the best. If you are looking to improve your brand’s presence on Twitter then advertising is the most effective way to do so! Get in touch with our digital experts at Click Tap Media for more information. 

Friday, 24 July 2015

New Twitter and Facebook Features are Introduced in this Week's Digital News Recap

digital news weekly round up
Much of this week’s news has been about Twitter and its ever growing importance in the digital world. Firstly they introduced a clamp down on the customisation of user’s wallpapers. This comes off the back of a series of changes to the customisation options Twitter plans to roll out. 

As well as changes to customisation options, Twitter also introduced event targeting, aimed to help video advertisers be one step ahead of big events. Twitter is well known for being the first place to go to for all the latest news so this new feature will further place Twitter at the forefront of all social events being not only users first choice to get the latest info, but advertisers also. 

Facebook is looking to move a step closer to rivalling YouTube as this week they introduced video targeting. As well as being able to target videos by demographics Facebook also introduced a number of new distribution options, such as secret videos and the ability to prohibit embeds on third-party sites. Facebook is projected to surpass two trillion views in 2015.

Burger King made the news this week after they honoured their promised to pay the bill for Joel Burger and Ashley Kings wedding. They tweet back in April ‘Mr. Burger and Ms. King? Is this real life? Please help us find this amazing couple. #BurgerKingWedding.’ The fast food chain tracked down the pair after they announced their engagement by posing in front of a restaurant’s sign three months ago. They got married on Friday 17th with each guest receiving a $10 gift card and various nods to the fast food chain. 

For more informatino on all of our digital services, contact Click Tap Media.

Thursday, 16 July 2015

New Figures Highlight the Importance of Mobile Sites

Three months after Google's much-discussed 'Mobilegeddon' took place, a new study has revealed just how much of an impact it has had on websites that aren't considered to be 'mobile-friendly.'

Despite initial reports that found the major search engine shift had made little impact, new figures from Adobe Systems have revealed that traffic to non-mobile-friendly websites from Google mobile searches fell 12% in the two months after the changes took effect.

Google Search Mobile Mobilegeddon

Adobe conducted the research by tracking traffic to more than 5,000 sites, dividing them into 'friendly' and 'non-friendly' categories based on how optimised and functional the sites were on mobile devices. 

Nearly half of non-mobile-friendly URLs dropped in Google rankings, after the search engine announced that it would begin to considerably favour websites that looked good on small screens, used bigger text and separated links so that they are easier to tap.

Although initially many companies with non-optimised sites felt that Mobilegeddon had had no major impact, an Adobe analyst claimed the new figures show that their "fears have come true," with many smaller companies struggling to keep up with the required changes.
Google Mobilegeddon Mobile Search
Nearly half of non-mobile-friendly websites dropped in Google rankings

Google strongly benefitted from Mobilegeddon, too, with sites that received less organic traffic responding by purchasing more mobile-search ads. This led to a 16% increase in price, or cost-per-click, that clients paid for Google mobile-search ads compared to the previous year.

Is your website as mobile-friendly as it should be? Our team of digital experts at Click Tap Media have a wealth of experience in developing bespoke and fully-optimised websites that appeal to customers across several devices and improve your Google ranking.

Get in touch today to find out more!

Friday, 10 July 2015

Facebook Dominates this Week's Digital News Recap

Facebook has dominated much of the digital news this week. With new icon designs, updates and music streaming rumours, Facebook was everywhere. 

Meerkat introduced ‘Cameo’ allowing users to invite others to join their stream. They also announced that users can connect the app with their Facebook profile to find out when friends or pages they follow join or start streaming. 

Facebook also tweaked some of its icons to better represent women. Although the changes were minor, Facebook’s head designer thought they were necessary. This comes off the back of the logo changes last week which saw the typeface updated. Newsfeed changes also came this week. Users can determine what content they want to see when they first log in with more control being given than ever before. 

Rumours were also flying around about if Facebook were joining the streaming bandwagon. However, the rumours were shortly shot down after Facebook were forced to deny the reports that had surfaced. Music ventures in the future haven’t been completely ruled out but don’t seem to be coming anytime soon.

Also this week, Channel 4 announced that viewers will be able to use Twitter to control what they see during an entire ad break on Channel 4 for the first time featuring the popular band Years & Years. 

Happening tonight at 9.45pm, viewers can use the #ChooseDark, #ChooseLight or #ChooseShadow hashtags corresponding to the style of each music video. Tweets will be tallied every 30 seconds and the most popular video is played in full. Additionally, a selection of participants’ Twitter handles will be shown during the ad break. Polydor Records is using the ad break to boost the band’s eagerly anticipated album Communion. 

For information on all of our digital services, contact Click Tap Media.


Friday, 3 July 2015

A Recap of the Week's Digital News

It’s been a busy week in the world of digital with some of the major social networks making changes to their features. Snapchat has changed one of its most well know features, allowing users to only have to tap once to view videos rather than hold down their finger throughout the duration. As well as this, in their update, they have stepped up their security, making it more difficult for hackers to view user’s content.

Another big update has been Facebook’s logo. Although the changes were minor, the social network giant has changed their logo design slightly to appear more modern. The iconic logo has been the same since the launch in 2005 and the changes aim to refresh the look and feel of the company.

Instagram’s popularity keeps growing as the most liked photo on the site reached 2.6 million thanks to model and reality star Kendall Jenner. Unsurprisingly, the title was previously held by the self-titled ‘selfie queen’ Kim Kardashian which was a picture of her and Kanye West on their much anticipated wedding day.  

The world of digital has no limits and this week proved it as MasterCard are set to trial new selfie passwords. Once users are on the app, they will be prompted to choose an option of either fingerprint I.D or facial recognition. If users select to pay via facial recognition, then they will be instructed to look at the phone they are holding directly, blink once, then the payment is authorised and the transaction is compete. MasterCard have partnered with Apple, Blackberry, Google, Microsoft and Samsung as well as two, unnamed banks. Depending on the feedback given, the feature will be available shortly to all users. 

For information on all of our digital services, contact Click Tap Media.
weekly round up digital news

Friday, 26 June 2015

Can Buzzfeed's Success Be Copied?

buzzfeed content
Buzzfeed has managed to go from strength-to-strength online with blogs and quizzes packed with gifs, harnessing endlessly shareable content and pushing it out across social media to be shared, retweeted, liked and favourite by their followers and friends. The success of Buzzfeed flies in the face of what Google’s algorithms consider good content – the pieces lack originality, often lifted word for word from sites like Tumblr, Twitter, Reddit and Imgur, and contain very little text in favour of culturally relevant gifs, failing to meet the SEO standards set by Google. Despite this, Buzzfeed manages to draw 200 million visitors to its site each month.

Looking at the success of Buzzfeed, brands must wonder if the recognisable Buzzfeed style could work for their content output.  Buzzfeed works so well because it is on trend, not breaking news but churning out content from other sites to a larger audience. To replicate this a company would need a team of researchers and content writers pouring over sites like Reddit and finding a way to make the content relevant to the brand. The success of Buzzfeed’s articles and quizzes, particularly across social media, are their focus on the reader. The top quizzes at time of writing were ‘Can We Guess Your Age Based On The Words You Use?’, ‘Can We Guess Your Personality Based On What You Hate The Most?’, and ‘Can We Tell If You Are Hot Or Cute?’ – all focus on the reader and what relates to them. Before you attempt to ‘Buzzfeed’ your content you need to ask yourself if you can really make that many lists relating to the community who purchase your products.

Content on Buzzfeed works well in the short term, but the lack of substance in the copy means that there is no long-term traffic to the pages – the Buzzfeed style may work for Buzzfeed, but other brands would struggle to emulate their success and could damage the flow of traffic to their website at the same time. If your company needs help with content and SEO get in touch!